“PHIT America” is a new initiative to help Americans become more physically active and therefore more healthy. Spearheaded by the Sports & Fitness Industry Association and backed by companies including Sears, Dick’s Sporting Goods and the American College of Sports Medicine, PHIT America includes a call to be more physically fit and provides links on its web site to find outlets in local communities to a variety of activities from badminton to yoga and hiking, martial arts, rowing, softball, tai chi and many others in between.
PHIT is an acronym for Personal Health Investment Today act, a pending legislation which would allow Americans to use up to $2000 in a pre-tax medical account for physical fitness expenses which the founders say will promote “well care”, helping people remain healthy. In our current system, they say, healthcare dollars are really for ‘sick’ care.
The PHIT America web site offers three choices on its home page: Advocate, Donate, Participate, as the alliance is trying to create a national discussion on the need for physical activity to become a daily part of most people’s routine in addition to passing legislation. The site provides a lot of information about the obesity epidemic particularly as it effects our children. The site is worth visiting and getting fit, of course, is a most worthy goal.